Digital Marketing Manager

Department: Costello College of Business

Classification: Public Relations & Mktg Spec 3

Job Category: Classified Staff

Job Type: Full-Time

Work Schedule: Full-time (1.0 FTE, 40 hrs/wk)

Location: Fairfax, VA

Workplace Type: Hybrid Eligible

Pay Band: 04

Salary: Salary commensurate with education and experience

Criminal Background Check: Yes

About the Department:

The Donald G. Costello College of Business at George Mason University is one of the largest business schools in Virginia, and is located near Washington, D.C., in Arlington and Fairfax, and at George Mason’s global campus in Incheon, South Korea. The college’s AACSB-accredited business and accounting curricula prepare undergraduate and graduate students from the U.S. and across the globe for career success in business and government. Its research-based faculty and focus on multi-disciplinary academic programs, inclusive entrepreneurship, modular education, experiential learning, and corporate partner engagement are transforming the landscape of business education and workforce development. Learn more at business.gmu.edu.

George Mason University has a strong institutional commitment to the achievement of all-inclusive diversity among its students, faculty and staff, and strongly encourages candidates to apply who will support this commitment. Mason is highly ranked for its campus diversity and is ranked by U.S. News & World Report in 2024 as the top-performing public university in Virginia for social mobility.

About the Position:

The Digital Marketing Manager administers, manages, and supports digital marketing and communications efforts that attract and inform Costello College of Business stakeholders, including, but not limited to, prospective and current students and their parents, prospective and current faculty and staff, alumni, prospective and current business partners, and various members of the community.

The primary purpose of this position is web management and support, with a focus on driving brand awareness, brand preference, and top-of-funnel lead generation outcomes (i.e., awareness and consideration) for the Costello College of Business. The Digital Marketing Manager is responsible for managing the Costello College of Business website and related digital properties (e.g., landing pages); ensuring accuracy of published content (i.e., free from grammatical and spelling errors, and misleading or false statements); managing and editing content in a timely manner subject to changing business needs and priorities; designing and creating new pages and content; researching and implementing new functionality and user experience enhancements; optimizing for improved user experience and engagement; regularly tracking and reporting on website analytics, and other web management initiatives. The Digital Marketing Manager may interact and engage with business college stakeholders, cross-functional team members, agency resources, and vendors in-person and online, on a regular basis.

Responsibilities:

Enrollment Management:

• Work with the Salesforce/Patriot CRM liaison from George Mason University’s Enrollment Management team on the integration, tracking, and reporting of lead generation activities from initial contact through conversion in George Mason’s university CRM application(s). 

Outbound Marketing:

• Manage posting of outbound digital marketing content, in collaboration with designers and editors while utilizing best practices; and
• Maintains an implementation schedule for digital content updates across all channels with the agency and digital marketing vendors; and
• Manage tag implementation, tracking, and analysis. 

Web Management:

• Monitor and update Costello College of Business website, landing pages, articles, and other digital properties (including in-building digital signage);
• Serve as resource for faculty and staff regarding website updates;
• Work with Costello College of Business leadership, undergraduate and graduate program leadership, executive education program leadership, advancement, agency, and vendor resources to plan, execute, monitor, and report performance of website analytics, digital marketing, and advertising channels on a regular basis;
• Provide analysis of web performance and provide recommendations to improve traffic, engagement, and goal achievement; and
• Research and implement new functionality and user experience enhancements, optimize for improved user experience and engagement, regularly track and report on website analytics, and other web management initiatives. 

Content Creation:

• Generate content for the website, landing pages, digital marketing, and other properties, including traditional marketing and communications channels in accordance with marketing best practices; and
• Written content may include landing page copy; web page headlines, subheaders, and body copy; email subject lines, headlines, subheaders, and body copy; and media release headlines, body copy, and photo captions.

Analytics and Assessment:

• Integrate data from multiple sources into a digital properties dashboard for monthly reporting;
• Produce a monthly digital dashboard across web activity; and
• Collaborate cross-functionally to gather first-hand assessments of site performance and formulate plans for optimization. 

Special Projects and Additional Duties:

• Executes special projects and additional duties as assigned to support the department.

Required Qualifications:

• Bachelor’s degree in related field or equivalent combination of education and experience.
• Experience with website development and maintenance, as well as Google AdWords, Analytics, and Tag Manager.
• Experience in digital marketing.
• Marketing Skills:
  • Understanding of brand management principles, photo and audiovisual storytelling principles;
  • Strong knowledge of optimal media and content mix for education marketing;
  • Knowledge of digital marketing and social media platforms;
  • Understanding of SEO principles;
  • Proficiency in various writing styles (news releases, articles, social media, email);
  • Proficiency with marketing analytics tools;
  • Strong oral and written communications skills; and
  • Ability to manage multiple tasks and priorities in a fast-paced deadline-driven environment.
• Technology Skills:
  • Knowledge of Microsoft Office suite; and
  • Knowledge of digital content creation and SEO, website development and maintenance, including content architecture, UX, RFI functionality, accessibility, and web standards (including ADA compliance).

Preferred Qualifications:

• Extensive experience (typically 5+ years) in website development and maintenance, content management, and digital marketing; Preference to those with agency experience; and
• Experience with and proficiency in SiteMasonry Content Management System.

Instructions to Applicants: 

For full consideration, applicants must apply for the Digital Marketing Manager at https://jobs.gmu.edu/. Complete and submit the online application to include three professional references with contact information, and provide a cover letter, resume, and portfolio (or brief description of work completed on other websites, including the names of those websites).

Posting Open Date:  March 7, 2025

For Full Consideration, Apply by:  March 21, 2025

Open Until Filled:  Yes