-
Intercollegiate Athletics
-
Administrative or Professional Faculty
Reporting to the Senior Associate Athletic Director for Development, the Director, Athletics Annual Fund provides strategic leadership and direction for George Mason Athletics’ comprehensive annual giving program and the Patriot Club. The Director leads the development and implementation of strategies designed to acquire new donors, retain and upgrade current supporters, re-engage lapsed donors, increase unrestricted and sport-specific giving, and strengthen the pipeline of prospective major-gift donors. This position establishes the annual fund’s fiscal-year plan, revenue and participation goals, performance metrics, donor segmentation strategies, communications and solicitation calendar, benefits structure, stewardship strategy, and overall donor experience. The Director provides leadership to the annual fund team, maintains a portfolio of leadership annual giving prospects, leads Athletics parent and family giving strategy, and collaborates with Athletics Major Gifts, Central Advancement, coaches, volunteers, and campus partners to align fundraising priorities and facilitate the movement of qualified prospects through the development pipeline.